Customers evaluate a variety of variables while selecting whether or not to buy a product. If the item is being ordered online, the customer may evaluate things such as your company’s reputation and whether you offer hassle-free returns or free shipping in addition to the features and benefits of your product. However, the final block to making a purchase will always be the cost. With just a 1% drop in price producing up to 11% increase in profits, this piece of the puzzle is extremely important.

For more on finding that perfect price point, check out the resource below!

The Perfect Price Point from RetailBound, a retail product marketing firm

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