Many people are interested in the topic of business development and management. This is especially true for someone who is planning to enter a new niche or enter a business area they are unqualified to enter. What often occurs as a result is that a person looks at a business area and sees the opportunity for personal enrichment. This person often looks at business areas of expertise as being those areas where the ‘expertise’ lies. In other words, where the skills and talents of that particular person lie.
In reality, however, the expert, guru, coach, mentor, etc., is an entrepreneur. A person who has the skills, knowledge, and training to be able to help others succeed, must also have the energy, drive, motivation, and passion to do so. These same qualities must also apply to those areas of expertise where the ‘expertise’ exists. For example, an accountant with no management training, knowledge, or business experience would not be able to manage the accounts. An engineer who never had a formal education in mechanical engineering would not be able to design or build any type of equipment or structure.
While many people are qualified and skilled in some areas, they are less than qualified or skilled in other areas. Those areas where one may lack the knowledge or expertise are called the ‘business areas of expertise.’ These business areas are the ones where you should seek out more information on how to develop your knowledge and skills in. The reason why is because those people who lack this knowledge are often the people who end up having problems in their business. That’s because they didn’t have the drive, motivation, and the passion to succeed in those areas.
The first step one should take in developing business areas of expertise is to determine what these areas are. Some people have the natural talent to be great salespeople. Others have the natural talent to be great marketers. Still others have the ability to be great entrepreneurs. Whatever your talent, it will serve you well to identify your area of specialty and put your effort into developing this area of expertise.
Once you know exactly what your area of specialty is, the next step is to identify the people who need to be working in that area. You can do this by writing down your wish list of business personnel and then finding people who fit these qualifications. Once you have done this, you need to set aside time to meet with and interview people who meet these qualifications. When you are interviewing, you need to make sure that you don’t get caught up in a hiring vs. job searching mentality. You want to find the most effective employees, and if you are going to develop your business areas of expertise, you need to have a way of getting these people into your company.
One final step for developing your business areas of expertise is to set up a system for hiring and training new people. It is important to have a recruitment process in place so that you can quickly and effectively place new people into your business areas of expertise. The best recruiting processes also reward those who have a good work ethic and those who are willing to learn new things and grow within their company. Ultimately, the number of people you have in your business areas of expertise is a very important part of how efficient your business runs.