Receiving an unexpected gift can do wonders. It could brighten someone’s day, fill a purpose or make the recipient think more fondly of the sender. The same applies to promotional gifts. Most commonly sent as a welcome or thank you, such corporate offerings have the power to boost brand recognition and positive association.

It can be challenging to pick the right gift and the right time to send it. Here is a quick look into when and what to give to keep a brand fresh in the minds of its current and potential customers.

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