Hi! I’m Phoenix Baker. Thanks for visiting my site – Lost Goggles. Quirky name you might say … simple reason for it though, I’m always losing my glasses!

I’m a Financial Advisor who helps out businesses all over the world to maximise their profits, train their employees and use marginal gains to help increase performance in every aspect of their daily output.


I grew up in a small town in Newcastle with 2 brothers. Massive football fans as everyone is from this part of the world. I always saw myself playing at St James Park in front of 60,000 people. Obviously my life took a different path and after leaving school I was advised to take a Business degree. After passing with full honours I then was taken on as an apprentice at a small Financial firm in the city centre. 

After earning my stripes I decided to forge my own path and set off on my own as a Consultant. It was the best decision I’ve ever made and allowed me to live life on my own terms.

From then on I worked remotely or on-site with businesses in the UK and the USA and I diversified into Stock trading and Employee training. 

A chance encounter with a friend led to me writing, and then starting this blog. My hope was to provide people who couldn’t afford a Consultant with the opportunity to gain knowledge which they could then use in their day-to-day running of their businesses. 

Take a look at the latest posts and see if you find anything of use to you.


200+ Reviews


400+ Reviews


100+ Reviews


200+ Reviews

A great teacher, approachable and easy to understand. Highly recommended.
Matthew Johnson
Helped us take our business to the next level.
Luis Carloz
Gave us advice that took our sales from $4k a month to $11k!
Alice Miles